But some of these Instagram-born creators are starting to lose faith in the platform.
Ever since Facebook announced its massive News Feed shake-up last month, many publishers and social-media-dependent brands have been in panic mode, believing that the days of quickly building audiences on the social network organically (i.e. without paying for them) - are numbered.
Now, some are worried they are seeing the same sort of trend unfold on Instagram. Specifically a growing number of creators are worried that fewer people are seeing their posts.
To read more about why small brands and creators are worried that Instagram is choking off their traffic, click here.
In other news:
Speaking of Instagram, the company is apparently experimenting with allowing users to "regram" posts to Stories. The feature would let you share either your or others' past public posts to a Story.
Twitter is soaring after reporting its first quarterly profit. The company reported revenue of $731.6 million - 6.6% above the $686.4 million that Wall Street had expected.
This is what happened to the missing AppNexus IPO - it's partly Snapchat's fault. An insider tells us that lousy IPOs - such as Snapchat - poisoned the market, so AppNexus is biding its time.
Disney thinks it has a big advantage in its coming war with Netflix - but Wall Street's split on whether it has the right battle strategy. CEO Bob Iger said Disney will lean on established franchises, and won't have to compete with Netflix on volume but analysts are not sure whether Disney's approach is the right one.
You'll be able to watch the best parts of the Olympics straight from Snapchat. Snapchat is launching a new feature, called "Live," which will let users view live TV broadcasts, which is going to debut alongside NBC's coverage of the Winter Olympics, starting on Saturday.
Google's move to bring Nest back into the fold is a sign it's taking the huge threat from Amazon seriously. Nest was originally spun out when Google reorganized under the umbrella of Alphabet in 2015.
Uber's former chief executive, Travis Kalanick, has denied in court that his firm stole trade secrets from Google's self-driving company Waymo. During the third day of the colourful trial, Waymo's lawyers showed a clip of Michael Douglas' famous "Greed is good" speech from "Wall Street."
Reddit chief executive Alexis Ohanian will step down from day-to-day duties and focus on his early-stage fund, Internalized Capital. Ohanian said the timing related personal factors such as his marriage to Serena Williams, and the subsequent birth of their daughter.
People are celebrating a heartwarming new Gerber 'spokesbaby' - but parents of children with Down syndrome have a major issue with the pick. Some saw the appointment as hypocritical, as the baby food company's sister company Gerber Life reportedly denies children with Down syndrome insurance coverage.
YouTube may have brushed up on its efforts to clean up its platform recently, but an investigation by the Wall Street Journal found that its recommendation engine often highlights divisive or misleading videos. That is because the tech was designed to keep people on the site longer and looks for videos that are drawing traffic, which often tend to be sensational.
The Federal Trade Commission levied its largest-ever fine against an advertising agency this week, Adweek reports. Minneapolis-based Marketing Architects has agreed to pay $2 million to settle a false advertising complaint, after the FTC found the agency created weight loss radio ads with fake testimonials for a company called Direct Alternatives.
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