The best wine subscriptions you can buy

Business Insider | May 16, 2019, 12.03AM IST

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best wine subscription guide 2019

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  • There are only 164 Master Sommeliers in the United States, but just because you haven't earned that distinction doesn't mean that you can't pick great wine.
  • After lots of taste testing, we've found that Winc is the best wine subscription service to get you drinkable, affordable wines you can enjoy anytime.

No matter how many apps you have on your phone or how many books you've read, buying a bottle of wine is never an easy process. With so many varietals and vineyards to choose from, how are you supposed to know if you'd prefer a Cabernet Franc to a Cabernet Sauvignon? But luckily, these days, you don't have to feel lost in your neighborhood liquor store, or really, even set foot into said store. All you need is an internet connection and a credit card to get top-notch wines delivered straight to your doorstep.

Wine clubs have been around for years. In fact, the earliest record of a vino subscription dates back to the early 1970's. But in recent years, a few startups have revolutionized the process of buying wine even further, introducing quizzes and algorithms to predict what kind of wine would best suit your palate. That way, even those of us who know just about nothing about the art of alcohol can educate ourselves. Indeed, part of the appeal of these wine subscriptions isn't so much the convenience as it is the learning experience. After all, what better way to determine what we do and don't like than by trial and error?

When determining how to buy wine from the comfort of your home is best for you, there are a few things to keep in mind. First of all, how much vino do you want? While the vast majority of services deliver on a monthly basis, some deliver four bottles, some deliver six bottles, and some deliver not by the bottle, but by the glass.

You'll also want to consider why you're subscribing. Are you in it to expand your horizons? Are you hoping to learn more about wine? Or are you just looking for a reliable way to keep wine in the home without ever having to leave the house? All are solid reasons but will lead you to different services.

Once you've determined why you want wine delivered to your doorstep, you should consider how much you're willing to pay. Some services have bottles with a wide range of prices, whereas others price all wines identically. Really, you're considering how much you can shell out not only for the wine but for the convenience aspect as well.

We've tested multiple services and their wines (a tough job, but someone's gotta do it!), and have selected some of our favorites for you to try. Whether you've been drinking wine your whole life or are just beginning to discover whether you prefer red to white, we've got you covered.

Here are the best wine subscriptions we've tried:

  • Best wine subscription overall: Winc
  • Best wine subscription for everyday needs: HelloFresh
  • Best wine subscription for sampling: Vinebox
  • Best wine subscription for pairing with foods: Blue Apron
  • Best wine subscription for personalization: Bright Cellars
  • Best wine subscription that evolves with your tastes: Firstleaf

Updated on 05/15/2019 by Les Shu: Updated formatting.

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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

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