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The best and worst Super Bowl 2018 commercials

Business Insider | Feb 5, 2018, 09.27AM IST

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Advertisers shelled out at least $5 million for 30 seconds of screentime time during this year's Super Bowl.

But official sponsors weren't the only ones that won: One of the biggest brand winners was Crock-Pot, which didn't even have a commercial of its own.

Here are our picks for winners and losers of Super Bowl 52.

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