Instagram keeps a detailed list of everything it thinks you're interested in - here's how to find it

Business Insider | Jun 12, 2019, 12.01AM IST

instagram app


Instagram has a long list of things it thinks you're interested in.

  • Instagram compiles a list of topics it thinks you're interested in inside the Instagram app itself, which is used to show you relevant ads.
  • You can check the list for yourself with just a few taps into some of the Instagram app's deeper settings.
  • My own list of supposed interests is very ... surprising. I can't say it's very accurate.
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You can see what Instagram thinks you're interested in by going into the app's deeper settings options.

The list of interests is, of course, related to ads and ad data. Instagram says your ad interests are based on a combination of who you follow, what posts you like or comment on, and other websites and apps you use. If you have a Facebook account, Instagram pulls data from there, too.

I checked my own list of topics that Instagram thinks I'm interested in, and it's a little confusing. I'm not particularly interested in almost any of the topics in the list that Instagram has built for me.

For example, I have no interest "Tyrol" (I didn't know what that was, but it turns out its a state in Austria). Nor do I care that much about the "Overwatch" game, or Mallorca, Spain, for that matter.

Regardless, you can check your own list of topics of interest that Instagram has compiled about you to see if it's accurate.

Here's how:

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