Food influences holiday choices for 87% of Indian Travelers according to Airbnb

Tanya Dubey | Sep 19, 2017, 06.48PM IST
Food is one of the most exciting and important parts of travel. The joy of buying fresh ingredients from a local store or shopping for organic vegetables from a nearby farmer's market in the neighborhood has its own charm and that is reflected in how most Indians travel.

Travellers are getting more adventurous with 71% of the people Airbnb surveyed emphasizing the importance of trying local cuisines on vacation, and 6 out of 10 travelers keen to try new experiences or activities.

The Airbnb Asia Pacific survey revealed that people across the region, irrespective of age or gender, have a desire to really experience the places that they travel to, not just visit. Food is such an influence on destination decision-making, and is also one of the easiest ways that you can immerse yourself in a local culture or community whether travelling with your family and friends, or alone.

Some key findings of the survey are:

Indian women travelers are more adventurous when it comes to trying new cuisines
The Airbnb APAC Travel survey was conducted in seven countries - Australia, China, India, Japan, Singapore, South Korea and Thailand and it found that 71% Indians are most likely to want to try local food, in comparison to 58% of travelers from South Korea.

Indian women are more adventurous in trying local food and drink (74%) versus 68% of men. Women are more likely to try new activities of experiences (71% versus 66% men).

Women travelers from India (74%), China (73%), Japan (80%), Singapore (84%), South Korea (59%) and Thailand (69%), are more inclined to sample local cuisine than their male counterparts. The only exception is Australia where 76% of men are more keen to try local dishes compared to 71% of women.

Millennials are more open to trying new cuisines compared to their aged counterparts
In Australia (77%), China (65%), India (72%), Japan (83%), Singapore (79%) and South Korea (59%), the 18-24 year old age group is most open to new ideas and the importance of trying local foods.

18-24 year old age group females in APAC are more likely to try local food (77%) than 35-44 year olds (69%). However, their male counterparts become more experimental with food in the age group of 35-44 years, with 73%, compared to only 64% of males aged 25-34.

However, more than 80% of Airbnb listings in APAC have kitchen facilities, allowing travelers the flexibility of preparing their own meals whether they are staying in a treehouse, beach villa, loft apartment or cozy city flat.

One fifth of solo travelers cook on vacation, compared to 46% of family travelers

When vacationing with families, travelers do not always have the opportunity to explore the local food scene.

The Survey revealed that 46% of family travelers across APAC are likely to cook in their accommodation, as compared to one-fifth (21%) of solo travelers.

There are some regional variations in the findings, with family groups traveling from Japan (23%) least likely to cook. On the other hand, 46%, 47%, 64% and 66% of Indian, Chinese, Thai and South Korean travelers would be more likely to cook in their accommodation when they are traveling with their families.

Trying new experiences and activities

As well as wanting to try local cuisine, the survey found that 59% of all APAC travelers interviewed want to try new activities or experiences on holiday. This rises to 70% for Singaporeans, 68% for Indians and 65% for Australian travellers who are keen to try something different and new.

Japanese travelers are the least likely to embrace new activities and adventures at just 31%.

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