Diet Coke has just rolled out 4 shocking new flavors - here's the verdict

Business Insider | Jan 12, 2018, 01.18AM IST

Diet Coke

Hollis Johnson

  • Diet Coke debuted four new flavors on Wednesday in an attempt to turn around the struggling beverage's sales.
  • Two of the flavors were disappointing as gimmicky stunts failing to live up to the original's excellence.
  • However, the other two demonstrate a possible path toward salvation for Diet Coke.

Diet Coke is undergoing some massive changes, including some surprising new flavors.

On Wednesday, Coca-Cola announced it is rolling out four new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango. The new flavors are accompanied by modernized Diet Coke packaging and a new ad campaign.

For the last few years, Diet Coke has been the weakest link in the company's cola lineup. In October, Coca-Cola reported the brand's sales by volume declined in the mid-single digits last quarter. Industry publication Beverage Digest reported Diet Coke US sales by the dollar dropped 1.9% in 2016.

Coca-Cola said in a press release it spent two years developing the new flavors and bottles, testing more than 30 new Diet Coke flavors.

We had the chance to taste test the feisty flavors and see if Coca-Cola's two-year project was time well spent.

The Future of Retail 2018 by the BI Intelligence Research Team.
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