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Deepika Padukone joins long list of Bollywood celebs to invest in startups – and her bet is on Greek yogurt

Sanchita Dash | May 14, 2019, 10.08AM IST
  • Actress Deepika Padukone has invested an undisclosed amount in Drum Foods International, the company that produces Epigamia.
  • The investment is a part of the series C round raised by Epigamia, which included dairy giant Danone.
  • Padukone has made the investment through her family office KA Enterprise.
Bollywood actor Deepika Padukone has made another bet as a startup investor, making an undisclosed amount of investment in Drum Foods International – the company behind the popular yogurt brand Epigamia.

Epigamia, with the investment from Padukone, plans to accelerate its growth. Reports say that the company will now expand its distribution to 50,000 outlets in over 25 cities.

The 11-year old company that sells a line of greek yogurt and smoothies has made its way into people’s homes and is today considered as one of the premier brands for dairy products in India. Drums Food was founded by Rohan Mirchandani, chef Ganesh Krishnamurthy, Rahul Jain, and Uday Thakkar.

Epigamia had made news in January, not just because it raised over $25 million in a Series C investment, but also because it raised the funding from Danone Manifesto Ventures, the investment of the dairy giant Danone. This had come in after Danone exited its dairy business in India. Padukone’s investment is a part of the same Series C raise.

However, according to reports, it is not Padukone’s first investment in the Indian startup industry. The actress, through her family office KA enterprise, had earlier invested in the furniture rental company Furlenco and beauty marketplace Purplle.

Padukone joins the long list of Bollywood celebrities who have turned to actively invest in startups in India. From Aamir Khan to Suniel Shetty or even Malaika Arora, Bollywood celebrities have started to look at startups as an alternate investment option.

See Also:
Suniel Shetty makes another bet on the Indian startup industry – invests in fitness startup SQUATS
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