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Cheaper by the dozen: Tata wants to bring Instagram styles to stores, instantly

BI India Bureau | Jun 25, 2019, 11.41AM IST

  • Tata Group is planning to open its own empire for fast fashion in India.
  • Tata’s retail arm Trent is offering runway style clothes at half the price of what Zara does, reported Bloomberg.
Can’t shop from Zara because its too pricey? There might be a solution for those who demand high fashion at low prices.

Zara’s decade-long India partner, Tata Group, is planning to open its own empire for fast fashion in India. Tata’s retail arm Trent is offering runway style clothes at half the price of what Zara does, reported Bloomberg.

This has been Zara’s strategy for years, which turned it into a $90 billion global empire. But, in India, Zara too is considered expensive. And Tatas are hoping to fill the gap.

That too, in record time. If a style trend is spotted on a foreign runaway or Instagram, it hopes to bring it to stores in 12 days.

Tata also plans to open as many as 40 outlets of its apparel chain, Westside annually along with hundred mass market Zudio stores — having clothing styles with price no more than $15, said the Chairman Noel Tata.


Cheaper and Fashionable

The Trent is planning to cater to consumers who aspire for new global trends, but are held back only by their low average income.


“The middle class is growing, incomes have grown, Indians are traveling more and they have more money to spend,” Tata said. “Now, that we’ve built this capability and this model that’s working so well, it’s time to grow faster.”


India is going to become the world's third largest consumer market with household spending jumping from $1.5 trillion to $6 trillion by 2030, said World Economic Forum.

Trent is also hiring more employees to introduce as many as 300 new styles in its stores every week.

“Every consumer wants to wear the latest fashion. Even if that consumer is from a smaller town, he will try to dress like a movie actor,” said Abhijeet Kundu, an analyst with Antique Stock Broking.

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