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Apple quietly made some of its iPads more expensive

Business Insider | Sep 13, 2017, 08.06PM IST

new ipad pro (1200 wide)

Justin Sullivan/Getty

Apple had a big coming out party for its new iPhones on Tuesday where it introduced a new device, the iPhone X, that breaks new ground in high-end smartphone pricing.

Meanwhile, it raised the price of high-end iPad Pro models by $50. It's still the same iPad that Apple launched in June, but now it costs more on Apple.com.

Now, the 10.5-inch iPad Pro with 256GB of storage costs $799. It previously cost $749. The big 12.9-inch model with 256GB of storage now costs $949.

Entry-level iPad Pro models with 64GB of storage are the same price - $649 for the 10.5-inch model and $799 for the big iPad Pro.

MacRumors, which first spotted the price increase, suggests the price increases may be related to a global shortage on memory chips, which are used in the iPad.

Apple also decreased the prices of its older iPhones on Tuesday, including the least expensive model, the iPhone SE, which is now $349.

Some retailers have already updated their systems to the new prices but you may be able to score a deal under Apple's price if you're ready to buy one today.

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