American Eagle just opened a store of the future complete with free laundry machines and an iPad in every dressing room
A dorm-essentials collection, which was previously available only online, also has a display area in the back of the store.
The lounge is spacious, with communal tables and bar areas for plenty of seating. American Eagle's Tailgate brand has a display with NYU-branded merchandise.
A lounge offers plenty of places to plug in. Views of the park are provided through large windows, and a letter board proudly proclaims, "I make money moves," a reference to Cardi B's song "Bodak Yellow."
American Eagle's social-media team will work out of the new store to be closer to the customer they're trying to reach. A projector will continuously show new social media posts and inspiration related to American Eagle.
An iPad in each dressing room lets shoppers call an attendant or enter in their selections, editing their choices on the fly. Salespeople are all equipped with mobile point-of-sale devices so that customers can check out in the dressing room and walk right out of the store. If a size is not in stock in the store, it's also possible to order items and have them shipped directly to you.
The fitting rooms are minimally designed, with plenty of space to mill about or show off try-ons to friends.
Underwear is another big seller at American Eagle — it's one of the most popular brands in the men's underwear market.
Some hangers have cloth covers that look similar to what you might find when picking up your dry cleaning.
Across from the workshop are three brand-new commercial washers and dryers. The hope is that students from the surrounding dorm buildings (an NYU dorm sits right next door) will come to hang out and possibly do their laundry.
The displays in the store are made to look like outfits, with shirts on the top and pants on the bottom.
American Eagle is the number-two seller of jeans in the US, and it's what many customers are looking for when they enter the store.
The first thing anyone sees when entering the store is the giant wall of jeans known as the Denim Gallery.