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TV giants like NBCUniversal and CBS are gunning for direct-to-consumer ad dollars, but challenges still hold back marketers

TV giants like NBCUniversal and CBS are gunning for direct-to-consumer ad dollars, but challenges still hold back marketers

21 May 2019, 16:30
Americans are ditching fizzy, sugary sodas more than ever before. Pepsi's marketing head is adopting a challenger mindset to survive.

Americans are ditching fizzy, sugary sodas more than ever before. Pepsi's marketing head is adopting a challenger mindset to survive.

Advertisers are grappling for alternatives as Facebook plans to roll out a 'clear history' tool that could limit one of its most powerful targeting tools

Advertisers are grappling for alternatives as Facebook plans to roll out a 'clear history' tool that could limit one of its most powerful targeting tools

18 May 2019, 01:00
Here's what to expect from the Big 4 carriers as Verizon, AT&T, and others battle for 5G dominance

Here's what to expect from the Big 4 carriers as Verizon, AT&T, and others battle for 5G dominance

17 May 2019, 16:30
Google's looming privacy changes could shake up ad retargeting - and advertisers are scrambling to find alternatives

Google's looming privacy changes could shake up ad retargeting - and advertisers are scrambling to find alternatives

17 May 2019, 16:30
The power players behind the new WarnerMedia took center stage at the media company's first big pitch to advertisers

The power players behind the new WarnerMedia took center stage at the media company's first big pitch to advertisers

16 May 2019, 02:23
Refinery29 thinks it can double revenue to $200 million despite a tough climate for digital media

Refinery29 thinks it can double revenue to $200 million despite a tough climate for digital media

15 May 2019, 16:30
Meet the power players of AT&T who are battling Verizon on 5G network capabilities and Disney on OTT streaming

Meet the power players of AT&T who are battling Verizon on 5G network capabilities and Disney on OTT streaming

15 May 2019, 16:30
Google vs. ad trackers, Facebook's staying power, and the TV giants' dilemma

Google vs. ad trackers, Facebook's staying power, and the TV giants' dilemma

15 May 2019, 03:33
Google just rolled out its biggest move yet to steal ad budgets from Facebook and Pinterest, and says its new ads can reach up to 1 billion eyeballs a month

Google just rolled out its biggest move yet to steal ad budgets from Facebook and Pinterest, and says its new ads can reach up to 1 billion eyeballs a month

The man behind Chick-fil-A's charity explains the fast-food chain's donations to groups that critics slam as anti-gay

The man behind Chick-fil-A's charity explains the fast-food chain's donations to groups that critics slam as anti-gay

14 May 2019, 23:20
Comcast has agreed to sell its Hulu stake to Disney in 5 years for at least $27.5 billion

Comcast has agreed to sell its Hulu stake to Disney in 5 years for at least $27.5 billion

14 May 2019, 19:00
Former Unilever chief marketing officer Keith Weed embarks on his second act with an investment in influencer tech startup Tribe

Former Unilever chief marketing officer Keith Weed embarks on his second act with an investment in influencer tech startup Tribe

14 May 2019, 16:30
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies - even as the industry faces doom and gloom

'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies - even as the industry faces doom and gloom

14 May 2019, 16:30
YouTube is trying to resurrect six second ads but data suggests that advertisers have moved on

YouTube is trying to resurrect six second ads but data suggests that advertisers have moved on

14 May 2019, 03:00

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