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Giant ad agencies realize they have serious problems - and are finally making some bold moves

Giant ad agencies realize they have serious problems - and are finally making some bold moves

17 Jul 2018, 00:33
Costco sparked backlash after cutting one of customers' favorite items from the food court - and Sam's Club just responded by adding it to its own menu

Costco sparked backlash after cutting one of customers' favorite items from the food court - and Sam's Club just responded by adding it to its own menu

The ad agency giant Omnicom has created a new AI tool that is poised to completely change how ads get made

The ad agency giant Omnicom has created a new AI tool that is poised to completely change how ads get made

13 Jul 2018, 03:21
Omnicom's betting on building its own data expertise even as its rivals spend billions on data providers: 'It de-risks our business'

Omnicom's betting on building its own data expertise even as its rivals spend billions on data providers: 'It de-risks our business'

13 Jul 2018, 03:18
Build-A-Bear was forced to shut down its 'Pay Your Age' deal after huge crowds and 'madness' overtook stores across the US

Build-A-Bear was forced to shut down its 'Pay Your Age' deal after huge crowds and 'madness' overtook stores across the US

12 Jul 2018, 22:04
What you need to know in advertising today

What you need to know in advertising today

12 Jul 2018, 19:30
'This isn't like programmatic advertising; it's a specialized skill': As AR ads take off, ad agencies are scrambling to figure it out

'This isn't like programmatic advertising; it's a specialized skill': As AR ads take off, ad agencies are scrambling to figure it out

12 Jul 2018, 15:30
'We definitely see the competitive dynamics': Direct-to-consumer brands say they're sticking with Facebook even as its ad prices soar

'We definitely see the competitive dynamics': Direct-to-consumer brands say they're sticking with Facebook even as its ad prices soar

11 Jul 2018, 15:30
Facebook planned to kick several major third-party data vendors off its ad platform - now those data giants have quietly found a way to stick around

Facebook planned to kick several major third-party data vendors off its ad platform - now those data giants have quietly found a way to stick around

11 Jul 2018, 15:30
YouTube is making moves to nab thousands of new advertisers - the kinds of brands that funnels billions to Google

YouTube is making moves to nab thousands of new advertisers - the kinds of brands that funnels billions to Google

What you need to know in advertising today

What you need to know in advertising today

10 Jul 2018, 20:30
'We need a fundamental rethink': MediaMath, long seen as an ad tech takeover target, is instead building a war chest to fix a broken industry

'We need a fundamental rethink': MediaMath, long seen as an ad tech takeover target, is instead building a war chest to fix a broken industry

10 Jul 2018, 18:00
Sir Martin Sorrell beats WPP in the race to buy MediaMonks - but is losing a £20 million payout in the process

Sir Martin Sorrell beats WPP in the race to buy MediaMonks - but is losing a £20 million payout in the process

10 Jul 2018, 13:59
What you need to know in advertising today

What you need to know in advertising today

9 Jul 2018, 19:40
'Either it happens or TV gets decimated': Insiders are split on AT&T's chances of building an ad platform for the entire TV industry

'Either it happens or TV gets decimated': Insiders are split on AT&T's chances of building an ad platform for the entire TV industry

9 Jul 2018, 15:30

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