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S4's Sir Martin Sorrell is calling time on the ad agency holding company model, and thinks that big players like WPP and Publicis should go private

S4's Sir Martin Sorrell is calling time on the ad agency holding company model, and thinks that big players like WPP and Publicis should go private

27 Jun 2019, 02:41
Anheuser-Busch InBev's marketing chief makes the case for diversifying its portfolio and says it will trim its use of agencies as it prioritizes performance

Anheuser-Busch InBev's marketing chief makes the case for diversifying its portfolio and says it will trim its use of agencies as it prioritizes performance

Instagram is testing ads in its Explore tab - here's how marketers say it will change their ad spend

Instagram is testing ads in its Explore tab - here's how marketers say it will change their ad spend

26 Jun 2019, 20:30
'I thought I was getting punked': A Baskin-Robbins exec recounts being courted by Netflix to promote 'Stranger Things'

'I thought I was getting punked': A Baskin-Robbins exec recounts being courted by Netflix to promote 'Stranger Things'

26 Jun 2019, 19:30
Facebook is building a dedicated news tab that could include paying publishers to participate - here's everything we know

Facebook is building a dedicated news tab that could include paying publishers to participate - here's everything we know

26 Jun 2019, 04:23
Inside Netflix's marketing, Amazon's hiring spree, and a Twitter scoop

Inside Netflix's marketing, Amazon's hiring spree, and a Twitter scoop

26 Jun 2019, 00:58
Gigi Hadid is arguing she has rights to paparazzi photos with an argument that threatens to change the way Instagram reposting works

Gigi Hadid is arguing she has rights to paparazzi photos with an argument that threatens to change the way Instagram reposting works

25 Jun 2019, 21:26
Inside Netflix's marketing strategy for 'Stranger Things,' the show that supercharged its work with brands like Lyft and Coca-Cola

Inside Netflix's marketing strategy for 'Stranger Things,' the show that supercharged its work with brands like Lyft and Coca-Cola

25 Jun 2019, 18:14
The smartphone camera could become the new way consumers find products online

The smartphone camera could become the new way consumers find products online

25 Jun 2019, 06:32
LiveRamp paid $150 million for a 20-person ad-tech firm, and it shows the massive forward bets that advertisers are making on the future of television

LiveRamp paid $150 million for a 20-person ad-tech firm, and it shows the massive forward bets that advertisers are making on the future of television

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

24 Jun 2019, 11:33
These are the 10 fastest-growing restaurant chains taking over America

These are the 10 fastest-growing restaurant chains taking over America

23 Jun 2019, 19:56
Cannes ignored its best defense against disinformation - the local media

Cannes ignored its best defense against disinformation - the local media

21 Jun 2019, 23:26
Advertising as we know it is about to change. Here's how marketers including Chipotle, L'Oreal and Marriott are bracing for an increasingly privacy-conscious world.

Advertising as we know it is about to change. Here's how marketers including Chipotle, L'Oreal and Marriott are bracing for an increasingly privacy-conscious world.

21 Jun 2019, 19:40
A new alliance including Facebook and Unilever formed to curb bad content online has some in the ad world nervous and confused

A new alliance including Facebook and Unilever formed to curb bad content online has some in the ad world nervous and confused

21 Jun 2019, 02:38

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