59% travelers care more about Online Travel Deals Compared to Brands According to This Survey

Tanya Dubey | May 25, 2017, 02.48PM IST
Throughout a traveler’s decision making journey, there are the moments that help make the final purchase choice.

Owing to the online travel sector that constitutes more than 50% of the e-commerce industry, CashKaro.com, a Cash back & coupons site analyzed responses from 2000 customers through its travel survey and found out that 91% respondents preferred booking tickets online instead of choosing travel agencies.

This might be because online ticket booking portals give users access to deals, discounts and the freedom to review and select trip details such as specific airplane seats and hotel rooms.
Respondents were also asked how many websites they compare before booking their tickets and 61% respondents said that they browse over 3-4 websites before taking a decision.

When it comes to the top online flight booking websites, the most popular was MakeMyTrip (56%) followed by Goibibo, Paytm and Yatra.

As far as hotel bookings are concerned, the top pick was MakeMyTrip (37%) closely followed by Oyo Rooms and Goibibo.
Adding to that, 49% respondents said that lower prices of tickets and hotels is the main factor that they consider when deciding which travel website to book at; while 43% mentioned that in addition to the price, they considered all the other ongoing deals and offers on a particular website when making their decision on which site to book at.

These results clearly point towards the fact that apart from reliability, price and discount factors play a major part in travel website selection.

59% respondents also admitted that they would repeat a hotel or flight booking only considering the travel deals offered by them while only 41% would do so due to brand loyalty.

Today’s smart consumer leaves no stone unturned in a bid to save as much as possible whenever they book flights or hotels online. Moreover, 69% respondents said they book tickets during off-season in order to get lower prices.

The above mentioned findings all point towards the fact that discounts and savings are top priority for travel site users. With more and more websites offering discounts and offers, the online travel sector is set to witness some tough competition. On the upside this will make ticket bookings more economical for consumers.
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